mobile phone content

Many companies are now utilising emerging media such as 3G networks  to deliver high quality audio and/or video directly to

a users mobile phone handset.

With our media experience, HA! can easily produce mobisodes

(or mobile phone content) for promotional or advertising use.

Recently, HA! partnered with Bayer Cropscience Australia to deliver the "Bayer Brothers" serial.  Eight episodes, designed to promote Bayer's viticulture (grape!) products were delivered to phones around the country. 

As required under recent federal law, recipients can opt out (if they wish) - but less than 1% chose to opt out!  Why?  Because the content is fun - it followed the adventures of Bob & Barry Bayer as they travelled all over the countryside and answered letters from "listeners" about their viticulture issues.